TO CELEBRATE THE LAUNCH OF THE NEW WATCH COMPANY. THE J+B TEAM OPENED A TEMPORARY DISPLAY SUITE.

THE DESIGN OF THE SUITE WAS TO EMBODY THE CORE VALUES OF THE PRODUCT, WHILST THE DISPLAY SUITE IS EPHEMERAL, THE PRODUCT IS NOT.     THE BRAND DESIGN PILLARS PRIORITISE THE SENSE OF MATERIALITY, QUALITY AND INNOVATION.   THE DISPLAY SUITE FIT OUT TAKES REFERENCE TO THESE PILLARS AND THE METAPHORICAL CONCEPT OF MOVEMENT.   TO LIVE IN THE CONTEMPORARY WORLD WE ARE CHALLENGED WITH THE NOTION OF TRYING TO KEEP AFLOAT, GET AHEAD AND TO KEEP MOVING FORWARD.  THE METALLIC SILVER BALLOONS WILL FLOAT FOR NOW, WE WILL PLAY WITH THEM, WATCH THEM DANCE AND CREATE A MOVEMENT PATTERN OF THEIR OWN.   THIS DISPLAY SUITE IS TO COMMENCE THE FIRST STEP IN A SERIES OF SUITES. EACH INSTALLATION WILL TAKE PRECEDENCE FROM A MATERIAL AND QUALITY THAT THE PRODUCT EMBODIES.